In times of crisis, there can be benefits to diversifying messages across different social media accounts
We live in an age of information, and we鈥檙e able to obtain it through many different channels. During disasters, many people turn to social media, and there is an orthodoxy in the field of crisis communications that organizations should speak in a consistent voice across different accounts and platforms. But Changseung Yoo is challenging that notion.
Do Early Words from New Ventures Predict Fundraising? A Comparative View of Social Media Narratives
Authors:聽Taha Havakhor, Alireza Golmohammadi, Rajiv Sabherwal and Dinesh K. Gauri
Impacts of Social Interactions and Peer Evaluations on Online Review Platforms
Authors:聽Yinan Yu, Warut Khern-am-nuai, Alain Pinsonneault and Zaiyan Wei
Publication:聽Journal of Management Information Systems Volume 40, Issue 4, December 2023, Pages 1271-1300
Emmanuelle Vaast Professor in Information Systems winner of AIS Fellow Award
2023 SSHRC Insight Grants awarded
Congratulations to the McGill Desautels professors who received 2023 SSHRC Insight Grants.The Social Sciences and Humanities Research Council of Canada (SSHRC) is the federal research funding agency that promotes and supports research and training in the humanities and social sciences.
Samer Faraj, Professor of Strategy & Organization, named a Fellow of the Royal Society of Canada
Professor Samer Faraj has been named a Fellow of the Royal Society of Canada鈥檚 Academy of Social Sciences. This honour is conferred upon Professor Faraj in recognition of his outstanding research and scholarly achievement.
Selecting Cover Images for Restaurant Reviews: AI vs. Wisdom of the Crowd
Authors: Warut Khern-am-nuai, Hyunji So, Maxime C. Cohen and Yossiri Adulyasak
Publication: Manufacturing & Service Operations Management, Forthcoming
Abstract:
Restaurant review platforms, such as Yelp and Tripadvisor, routinely receive large numbers of photos in their review submissions. These photos provide significant value for users who seek to compare restaurants. In this context, the choice of cover images (i.e., representative photos of the restaurants) can greatly influence the level of user engagement on the platform. Unfortunately, selecting these images can be time consuming and often requires human intervention. At the same time, it is challenging to develop a systematic approach to assess the effectiveness of the selected images. In this paper, we collaborate with a large review platform in Asia to investigate this problem. We discuss two image selection approaches, namely crowd-based and AI-based systems. The AI-based system we use learn complex latent image features, which is further enhanced by transfer learning to overcome the scarcity of labeled data. We collaborate with the platform to deploy our AI-based system through a randomized field experiment to carefully compare both systems. We find that the AI-based system outperforms the crowd-based counterpart and boosts user engagement by 12.43%-16.05% on average. We then conduct empirical analyses on observational data to identify the underlying mechanisms that drive the superior performance of the AI-based system. Finally, we infer from our findings that the AI-based system outperforms the crowd-based system for restaurants with a (i) longer tenure on the platform, (ii) limited number of user-generated photos, (iii) lower star rating, and (iv) lower user engagement during the crowd-based system.
More detailsMcGill Desautels supports AMCIS 2023 and social impact research projects in Panama
AMCIS 2023, an AIS conference taking place from August 10 to 12 in Panama City and co-chaired by McGill Desautels鈥� IS Area Coordinator Professor Animesh Animesh, aims to highlight the impact of research projects in technology on local communities.
The Path to Hedonic Information System Use Addiction: A Process Model in the Context of Social Networking Sites
Authors: Isaac Vaghefi, Bogdan Negoita, and Liette Lapointe
Publication: Information Systems Research; Volume 34, Issue 1, March 2023, Pages 85-110
Abstract:
Delve: Are Digital Tech Workers Coding Themselves Out of Existence? with Emmanuelle Vaast and Alain Pinsonneault
What if just doing your job causes you to lose your job? New technologies have constantly replaced old technologies for hundreds of years, but new digital technologies, namely artificial intelligence and other data-driven technologies, are doing more than replacing old tech鈥攖hey鈥檙e replacing the people who create those technologies in the first place.
Graduates and Outstanding Achievements Celebrated at Spring Convocation 2023
The McGill Desautels Faculty of Management proudly celebrated its Spring 2023 Convocation on Wednesday, May 31. The event served as a special recognition for the exceptional accomplishments of students who have successfully completed their degrees in the Undergraduate and Postgraduate programs during the academic year of Fall 2022 and Winter 2023. Addresses were made bt McGill Principal Deep Saini, Chancellor John H.
Celebrating excellence in teaching at Desautels
Across programs and subject areas, the Desautels Faculty of Management recognizes the vital role that teaching plays in enriching the student experience and in inspiring the next generation of leaders.
