Charles de Brabant (BCom'83), Executive Director of the Bensadoun Retail Initiative, says that popular perceptions of a declining retail industry are misleading; the reality is actually far more complex.
If the industry is undergoing major transformation, it is also experiencing tremendous growth. One of the challenges, according to de Brabant, is that the change is occurring at such a fast pace. Today’s consumers are looking for efficiency and ease, along with an immersive and personalized experience; and some retailers simply do not have enough time to adapt.