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Event
Pre-Startup Skills: Workshop #3 - Market Research and Analysis of Competition
Wednesday, September 22, 2021 12:00to13:15
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Amanda Wheatley will walk us through some of those resources using a market research canvas tool.
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RSVP Here!听Once you register a zoom link will be emailed to you.
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This event is part of a series of workshops, see the complete听Fall 2021听schedule here!听Each workshop allows McGill student participants to receive听CCR recognition听under the听Personal and Professional Development section.
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Each workshop allows McGill student participants to receive CCR recognition under the Personal and Professional Development section. You will learn how to select and use the design thinking and lean startup methodologies for enhancing innovation and discovering your customers. You will also learn about intellectual property, how to analyze competition, and the resources and tools available to you through the McGill libraries for patent searching and market research. Select one workshop or all, you decide which topic or topics are of interest!听
Online Event Instructions