Workshop #1 – Introduction to Industry Analysis
Oct. 29th, 1:00 - 2:00 pm, in-person @ FDA 3
This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
Workshop #2- Startup Law 101
Nov. 5th, 1:00 - 2:00 pm, in-person @ FDA 3
Led by a team of caseworkers fromÌý, this workshop provides startup founders with a clear path through the legal landscape, offering insight on issues such as incorporation, governance, fundraising, and selecting the ideal legal structure.
Workshop #3 –Ìý Technological Innovation and Entrepreneurship 101
Nov. 12th, 1:00 - 2:00 pm, in-person @ FDA 3
This workshop will provide an overview of what technological innovation is and what entrepreneurship is, as well an overview of the Entrepreneurial Mindset, the Lean Launchpad methodology, the Business Model Canvas and the Lean Canvas.
Workshop #4 - Market Research and Analysis of Competition
Nov. 19th, 1:00 - 2:00 pm, in-person @ FDA 3
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Emily Jaeger-McEnroe will walk us through some of those resources using a new market research canvas tool.
Workshop #5 - Foundations of IP and Patent SearchingÌýÌý
Nov. 26th, 1:00 - 2:00 pm, in-person @ FDA 3
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database.Ìý
Workshop #6 - Customer Discovery
Dec. 3rd, 1:00 - 2:00 pm, in-person @ FDA 3
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.
*Bonus Workshop #6 - Introduction to App Prototyping in Figma
Nov. 6th, 1:00 - 2:00 pm, in-person @ FDA 3
Want to level up your design skills? Interested in UI/UX design? Learn how you can design a real-life app using Figma. Come to this workshop run by Design Collective McGill!
Prerequisites: None! This is a beginner-friendly tutorial, and we will work with people at all skill levels.
Workshop #3 –Ìý Technological Innovation and Entrepreneurship 101