This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning.
TechAccel Showcase
Come and meet our TechAccel teams! Student startup teams funded and supported by The McGill EngineÌýwill be present to demo their projects and businesses!
Application deadline is September 29, 2024@ 11:59 PM ET, with project start date of November 1, 2024.Ìý
McGill Engine is pleased to announce that the workshop entitled Fostering Industry-University Partnerships will be offered this Fall!
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research.
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets.
This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas.