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This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Amanda Wheatley will walk us through some of those resources using a new market research canvas tool.聽

This event is part of a series of workshops, see the complete聽Winter聽2021聽schedule here!聽Each workshop allows McGill student participants to receive聽CCR recognition聽under the personal and professional development section.