This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
Date: Jan. 29th, 2025
Time: 12:00 - 1:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian will walk us through some of those resources using a market research canvas tool.
Date: Feb. 5th, 2025
Time: 12:00 - 1:00 pm
Location: in-person @ Engine Seminar Room FDA 3 (Accessibility Map)
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database.
Date: Feb. 12th, 2025
Time: 12:00 - 1:00 pm
Location: in-person @ Engine Seminar Room FDA 3 (Accessibility Map)
This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas.
Date: Feb. 19th, 2025
Time: 12:00 - 1:00 pm
Location: in-person @ Engine Seminar Room -FDA 3 (Accessibility Map)
This workshop will provide an overview of what technological innovation is and what entrepreneurship is, as well an overview of the Entrepreneurial Mindset, the Lean Launchpad methodology, the Business Model Canvas and the Lean Canvas.
Date: Feb. 25th, 2025
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
Led by a team of caseworkers from , this workshop provides startup founders with a clear path through the legal landscape, offering insight on important considerations such as incorporation, governance, fundraising, and selecting the ideal legal structure.      Â
Date: Mar. 11th, 2025
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
Date: Mar. 18th, 2025
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room - FDA 3 (Accessibility Map)
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database.
Date: Mar. 25th, 2025
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room FDA 3 (Accessibility Map)
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian will walk us through some of those resources using a market research canvas tool.
Date: Apr. 1st, 2025
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room FDA 3 (Accessibility Map)
This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas.
Date: Apr. 8th, 2025
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room -FDA 3 (Accessibility Map)