What The Younger Generation Wants At Work - With OgilvyOne CEO Brian Fetherstonhaugh
One of the youngest and with-it industries is advertising and no where more so than the new media side. One of the smarest people I know is Brian Fetherstonhaugh (BCom'79), who is the CEO of OgilvyOne, the new media part of Ogilvy, the great advertising company. So it quite interesting to talk to Brian about the younger generation and how it likes to be worked with, he has got many on his staff. Over to Brian.
Talking Management with Karl Moore: Want to Keep Younger Employees? You've Got to Play by Their Rules
Professor Karl Moore of the Desautels Faculty of Management at 香蕉视频 speaks to Brian Fetherstonhaugh (BCom'79), CEO and Chairman of OgilvyOne in New York City.
Read full transcript: The Globe and Mail, April 23, 2013
Oprah Gives a Shout Out to David's Tea
Imagine, if you can, America鈥檚 most influential celebrity telling the world that she loves you and she loves your product.And all of this, at the low price of next-to-nothing.... All in all, David鈥檚 Tea 鈥渉it the jackpot,鈥� marketing expert Demetrios Vakratsas concluded Friday.
Canadian Business Students Visit St. Petersburg
Last weekend St. Petersburg hosted a group of 37 business students and alumni from 香蕉视频, Montreal, Canada, as part of the institution鈥檚 鈥淗ot Cities鈥� initiative.
鈥� Speaking to the St Petersburg Times, trip leader Dr. Karl Moore, a lecturer in business leadership and strategy at McGill鈥檚 world-renowned Desautels Faculty of Management, explained that this trip was a chance for students to experience the global business environment first-hand.
KPMG Announces winners of the 2013 National Competition
香蕉视频 Desautels Faculty of Management students Jean Vianney Cordeiro, David Gao, Shirley Xu Wang and their team have won the 2013 National Ace the Case competition on March 2. Jean Vianney, David and Shirley鈥檚 team had earned the opportunity to represent Canada at the 2013 KPMG International Case Competition (KICC) in Madrid, Spain, coming up on April 2-5.
BCom students make it to the finals at the Marshall International Case Competition 2013
A McGill Desautels case team made it to the finals at the Marshall International Case Competition (MICC) hosted by the University of Southern California (USC). This team of four BCom students, composed of Alexia Belisle, Frederick Dub茅 Fortier, Simon Hudson and Charlotte Lucas, placed top 6 out of 30 competing universities at this year鈥檚 competition which took聽place from聽February 12 to 17, 2013.
Entertainment Management Conference Takes Desautels by Storm
Desautels鈥� Bronfman building opened its doors to the unique and competitive world of the entertainment industry by hosting the first Entertainment Management Conference (EMC) from February 1st to 2nd.
Desautels BCom Students Won KPMG鈥檚 Ace the Case Local Competition
BCom students Jean Vianney Cordeiro, David Gao and Shirley Xu Wang recently won the KPMG鈥檚 Ace the Case Local Competition. On March 2, Jean Vianney, David, Shirley Xu and their team will represent the KPMG Montreal office at the 2013 National Ace the Case competition, via video conference. The winners of the National Competition will go on to represent Canada at the International level in Madrid, Spain in April.
A peek inside the marketing process
MONTREAL - The ad agency brief was clear: Get more people shopping at a Montreal bicycle store. The creative talent came cheap: 30 marketing students working free-of-charge for two weeks. And after an evening of pitches to a panel of judges and the selection of winners, the end game now approaches: A $10,000 publicity campaign to be launched in April.
Talking Management with Karl Moore: Have you taken a look at your career math? It might shock you
Professor Karl Moore of the Desautels Faculty of Management, 香蕉视频, speaks with Brian Fetherstonhaugh (BCom鈥�79), Chairman & CEO, OgilvyOne Worldwide.
Watch interview: The Globe and Mail, January 24, 2013
The Three Phases of Careers - Where Are You and Where Should You Be?
Careers are a lot longer than people think. Most of my undergrad and MBA students are in a great rush to get on with it. And they should but they need to take the long view. I recently interviewed OgilvyOne鈥檚 CEO Brian Fetherstonhaugh (BCom鈥�79) who is one of the smartest people I know. Brian separates a career into three sections, allowing for some perspective and an eye on the future.
-Article by Karl Moore
Desautels BCom students take three podiums at the 2013 Jeux du Commerce
Desautels BCom students took three top 3 podiums at the聽25th edition of the Jeux du Commerce, hosted by HEC Montreal from January 4 to 6, 2013.
Desautels HR Case Team places 1st at Inter-Collegiate Business Competition 2013
A Desautels BCom team composed of Jacqueline Crapper and Wenxi (Kathy) Kang placed 1st in the Human Resources case competition at the 35th annual Inter-Collegiate Business Competition (ICBC) hosted by Queen鈥檚 University from January 3 to 5, 2013.
Montr茅al Exchange Announces the 2012 University Partnership Awards
MONTR脡AL, Dec. 5, 2012 /CNW/ - Montr茅al Exchange Inc. (MX), a wholly-owned subsidiary of TMX Group Limited and Canada's derivatives exchange, today announced the winners of the 2012 University Partnership Awards. The awards ceremony was held in conjunction with TMX Group's Board of Directors reception held last evening at the MX.
Working with China is a far more productive strategy than exclusion
Tom Velk and Olivia Gong say the West gains nothing from bashing China. Rather, it should welcome its investment in commodity-producing assets in the form of transparent partnerships.
鈥� Tom Velk is a professor of economics and director of the North American Studies programme at 香蕉视频. Olivia Gong is a BCom student in finance and research assistant at McGill.
