When advertising gets socially active
Gillette’s new ad about “toxic masculinity” belongs to a larger phenomenon of brands embracing social activism as a marketing strategy.
Professor Ashesh Mukherjee joins BBC to comment on the effectiveness of this approach, warning that it risks oversaturation and alienation.
Canada welcomes MBA students with open arms
Leading American business schools – traditionally the crème de la crème of MBA education - are seeing a drop in applicants in favor of other markets, particularly Canada.
Adam Halpert (MBA’10), Associate Director of MBA Career Services at Desautels explains what might be drawing applicants north of the border.
A Desautels BCom’s musical mission
Desautels BCom student Jillian Blair has a talent for songwriting and singing with plenty of determination to boot.
With an album release on the horizon, she sheds light on her musical journey so far.
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IMHL alumna reaches new heights
IMHL graduate Nicole Rouvinez-Bouali (IMHL’17) has had a very busy year: from publishing a chapter in an award-winning book and starting new research collaborations, to receiving the 2018 Leading Physicians of the World Award.
More specifically, over 2018, Rouvinez-Bouali has:
Alabama offers major incentives to Airbus
With news that Alabama officials have approved a series of multi-million-dollar subsidies to Airbus to up production and job creation, Professor Karl Moore sees parallels close to home with Bombardier’s government funding.
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Insights from Element AI CEO
Professor Karl Moore interviews Element AI CEO Jean-François Gagné as he shares more about his entrepreneurial roots, his unconventional path, and the feat of building an AI company from the ground up.
Perspectives on the IMPM from a hotel VP
IMPM graduate Sharon Cohen, Vice President, Fairmont Brand Management, AccorHotels shares how the program shifted her focus on management and the tools that she continues to use in her current role.
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Mintzberg’s bedtime stories for better management
In his forthcoming book, Bedtime Stories for Managers, Professor Henry Mintzberg draws from his decades of experience to caution against the pitfalls of managing by positional authority and status.
How companies can thrive when employees feel a calling
Businesses with sights set on boosting their performance may want to take a closer look at the people they are hiring. According to research co-authored by Professor Patricia Hewlin, employees with a calling are bound to be strong performers.
A glowing victory at JDC 2019
Congratulations to Desautels BCom students who secured two 1st place wins and five 2nd place finishes at this year’s Jeux du commerce. McGill finished 2nd academically overall among 13 other universities.
1st place StrategyNoah Tomas Petkau, Tamara Belair, Rachel Seo
1st place International BusinessAleem Damji, Noemi Holczer, Laurie Carmichael
Tested truths for understanding Gen Z
In a blog post for Forbes, Professor Karl Moore explores values that still hold true today- and likely well into the future - even among Generation Z. The first “truth,” as he puts it is being a person of your word.
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The woes of living life on social media
As Professor Ashesh Mukherjee makes clear in his latest book, The Internet Trap, the pitfalls of living online in the age of social media include ceaseless comparisons with others and feelings of envy.
Experts weigh in on minimizing labor shortages
As three-quarters of employers report that a shortage of skilled workers has heightened stress and workloads of existing staff, Professor Corey Phelps, Associate Dean of Executive Education at Desautels, shares his take on adapting to and retaining a millennial workforce amid mounting labor shortages.
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Alumnus recognized for decades of community impact
Bernard Stotland (BCom’57), President of the Jewish General Hospital Board of Directors from 2009 to 2011, has been honoured with a 150th Anniversary Medal by the Senate of Canada, in recognition for his achievements as a leader at the hospital and his support for arts and cultural organizations in Montreal.
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EMBA alumnus highlighted for achievements
Jean-Claude Tshipama (EMBA’16), CEO of Broadband Africa for Eutelsat, has been named to a list of distinguished Congolese for 2018.
Tshipama is celebrated for his illustrious career, most notably for his recent efforts in expanding access to satellite internet in Africa.
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