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For Vito Piazza, President and Founding Partner of Sid Lee Toronto, strategy and storytelling are virtually intertwined.

Piazza recently joined Desautels professor Karl Moore鈥檚 The CEO Series to chat about the four pillars that transcend all activities at Sid Lee, namely strategy, creativity, account leadership, and production, as well as how he approaches leading a team of experts.

At the end of the day, Piazza reflects that the shared victories are what he enjoys most as a leader.