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Workers in the service industry have often endured low wages, few benefits, and poor treatment. The pandemic has changed what they are willing to accept, and employers can no longer afford to treat workers like they can be easily replaced, says Charles de Brabant, the Executive Director of the Bensadoun School of Retail Management. With workers in high demand, many will simply move on from a bad situation, but companies can help reduce the strain on their workforce through measures like reduced operating hours. If customers are attached to their product, they鈥檒l adapt to the changes.

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