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Talking Management with Karl Moore: BMW's approach to environmental responsibility

Published: 21 March 2012

Karl Moore of the Desautels Faculty of Management at McGill University, is in Munich, Germany with 37 McGill students and alumni. They are at BMW meeting with Ian Robertson who is the chairman of Rolls-Royce and the senior executive responsible at BMW for Sales & Marketing worldwide.

Read full transcript: , March 21, 2012

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