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At the last of this season鈥檚 McGill Dobson Centre for Entrepreneurship workshops, participants were treated to an in-depth understanding of what social media can do for startups. The workshop, led in part by Desautels Marketing and Communications Coordinator V茅ronique Beaulieu-Fowler, delved into best practices for solidifying a company鈥檚 online presence. It can be broken down into several factors, touching on everything from keeping up the quality of one鈥檚 social-media content to understanding one鈥檚 audience.

The workshop also looked at Facebook ads as a way to garner early customers, but how it鈥檚 still important to have a great product in order to get results.

Read full article: , March 27, 2017聽