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Retail innovation lab on forefront of trends in convenience stores

Published: 22 April 2021

For a glimpse into the future of convenience stores, look no farther than the Bensadoun School of Retail Management’s brand-new retail innovation lab, a live laboratory of innovation that is carefully designed to provide complex insights about consumer habits and preferences. Located in the heart of campus, the Couche-Tard convenience store features 15 invisible zones that monitor activity with the goal of eliminating slowdown points and meeting customer needs more efficiently.

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