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Prof. Mintzberg Says Organizations Must Focus on Strategic Thinking, Not Strategic Planning
Published: 22 April 2010
Thorough analysis of research conducted by Henry Mintzberg from Ï㽶ÊÓƵ, Jeanne Liedtka from the Darden school, and Philip Kotler from the Kellogg School of Management, has identified the need for organizations to develop a stronger focus on Strategic Thinking, as opposed to Strategic Planning, in order to successfully navigate the post-economic downturn business world, says The Beacon Group, a Canadian-based professional services firm.
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