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PERCEPTION IS REALITY; HUMAN NATURE MAY MAKE BAD ECONOMY SEEM WORSE

Published: 23 December 2008

Ashesh Mukherjee, a professor specializing in consumer psychology at Ï㽶ÊÓƵ's Desautels Faculty of Management in Montreal, says the current economic crisis can be blamed on a combination of irrational human behaviour and a lack of regulation to keep it in check.

Windsor Star

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