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Nudging Your Way to Real Change

Published: 7 November 2011

The world's second oldest profession must be Change Management Guru.Ìý

Change advisors have existed for millennia. Pre-Socratic philosopher Heraclitus observed, "No man ever steps in the same river twice, for it is not the same river and he is not the same man." A century later, Diogenes commanded, "Bury me on my face because in a little while everything will be turned upside down."  In the 16th century Machiavelli wrote, "It must be considered that there is nothing more difficult to carry out nor more doubtful of success nor more dangerous to handle than to initiate a new order of things."  Eight or more of Aesop's fables were construed as advice on dealing with change.Ìý And in the past four decades alone, thousands of books on change and management have been published.Ìý

Still, with all of the advice to choose from, more than two out of three organizational change efforts fail.Ìý Why?

John P. Kotter, a leading authority on leadership and change, is famous for identifying eight ways corporate change efforts typically fail, such as an insufficient sense of urgency, or a lack of consistent communication.Ìý Kotter's Harvard colleague, Michael Beer, advises that it is the failure to reconcile Theory E (top down, planned change for economic value) with Theory O (emergent, capacity building developmental change).Ìý Harold L. Sirkin of Boston Consulting Group says many change efforts fail because "soft" factors (culture, leadership and motivation) are emphasized at the expense of "hard" factors (effort duration, people's capabilities, executive commitment, and stamina).

But these are all theories about change that takes months or years. What if change happened spontaneously?  Could anyone distinguish the emergent from the programmatic, emphasize coping over culture, or keep communication flowing to fan urgency? If change happened quickly on its own and in the right direction, these things wouldn't matter.

Whenever we've put this suggestion to a group, we get three typical responses:

1) Nonsense! 

2) If only it were possible....Ìý

3) I knew it didn't need to be so difficult!

Read full article: , November 7, 2011

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