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By popular demand, storytelling app Wattpad has introduced an ad-free option, but it comes with a cost of $5.99/month for users.

Desautels professor Jui Ramaprasad shares her expertise on paid premium versions of online platforms and in what contexts they work.

According to Prof. Ramaprasad, many free apps have already converted users into paying subscribers through the introduction of a premium version, citing Spotify as a success story.

News websites, on the other hand, have not fared as well, as users expect the content to be free.

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