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Tata, the Indian conglomerate that launched the "world's cheapest car," announced last month that it plans to build 1,000 apartments in an industrial enclave outside Mumbai. And like the $2,500 Nano, the units in the Shubh Griha development will be sold at rock-bottom prices...According to Karl Moore, a professor at Desautels Faculty of Management, targeting the lower and middle classes in developing countries will likely prove immensely profitable for Tata.

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, June 29, 2009