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I was always interested in history, along with the pursuit of business ventures. In the late 1990s, I linked the two and registered a domain name: e-mortal.com (and emortal.com), the only names I ever registered.

I vividly remember what gave me the idea and the business I intended to create.听 I stumbled on a philosopher's writings, Alexander Nehamas, who noted that: "The only immortality one can hope for lies in the memory of others."

Well, perhaps.听 But, I thought, instead, that the Internet would be ideal to "e-mortalize" memories, if that's what people desired.

It became quickly clear that many people always had and continue to have this desire. Donald Trump puts his name on as much real estate as he can put his hands on.听 Others register the company they form in their names. You walk through universities' buildings, halls, libraries, gardens and see the name of donors plastered everywhere.

Whereas rich people can afford such displays, politicians have come to expect that streets and airports will bear their names.听 Writers, singers, and movie stars can expect to live on in various shapes and forms of media forever.听 Most people can only expect their genetic accidents, children, to be their tangible stake in the memories of people in distant futures.

While the interest of some was in creating the aforementioned tangible ways of immortalizing their existence, others thought, perhaps with good reason, that most things solid melt eventually into thin air.听 They prayed in churches for the immortality of their souls...

-Article by Reuven Brenner

Read full article: , August 25, 2011

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