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Holiday shopping will take creativity and patience this year

Published: 19 December 2021

Between historically high levels of demand and ongoing supply shortages, holiday shoppers will have to get creative with their gift-giving this year, says Charles de Brabant, Executive Director of the Bensadoun School of Retail Management. As delayed shipments and back orders become the new normal, consumers may have to wait until February or March 200 for heavily discounted wish list items to finally hit the shelves.

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