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Parental leave is available to both mothers and fathers, but men often do not take this time off–even though it helps them bond with their children and support their partner. This is partly due to work culture, but competition for top talent could help change this, according to Prof. Karl Moore. By encouraging male employees to take parental leave, companies can differentiate themselves. It can demonstrate that they share values with a generation of employees that values equity to a greater degree than those that came before it.