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Positive storytelling can encourage consumers to make better, more eco-conscious choices. That’s the vision the Stephanie Beaulieu (MBA’22) shared with Karl Moore in an article for Forbes.com. Beaulieu founded the eco-fashion company Ecova to make change in the fashion industry. Cashmere winter accessories are Ecova’s first collection, and the company has produced detailed accounts of the recycling process behind its eco cashmere, so customers can better understand what actually went in to producing their green purchases.