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DESAUTELS PROF. DEMETRIOS VAKRATSAS ON THE USE OF EXPLICIT ADVERTISING
Published: 9 February 2009
"Consumers have seen pretty much everything." But, Prof. Vakratsas听thinks marketers can claim to have pushed the envelope first. "In general," says Vakratsas, "I would say advertising more likely drives pop culture."
, February 5, 2009
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