Delve: Can Club Stores Help Consumers Make Healthier Choices?
New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers.
This article is brought to you by Delve, the official thought leadership publication of Ï㽶ÊÓƵ's Desautels Faculty of Management.
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Founded in 2019, Delve is the official thought leadership publication of Ï㽶ÊÓƵ’s Desautels Faculty of Management. Under the direction of Professor Saku Mantere, inaugural Editor-in-Chief, Delve features the latest in management thinking that stretches perspectives, sparks new ideas, and brings clarity to decision-makers at all levels and across sectors.
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