News
Customer experience as the new product
Published: 18 February 2020
Bijan Bolouri, CEO and co-founder of b.cycle, is on a mission to make fitness fun. Bolouri sits down with Professor Karl Moore to share his vision for the company, which focuses on creating a unique experience for customers.
Feedback
For more information or if you would like to report an error, please web.desautels [at] mcgill.ca (subject: Website%20News%20Comments) (contact us).
