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Today, many entrepreneurs who have made fortunes are actively seeking to reinvest their profits in projects and causes that will do the most good for the most people. But once they try to manage their legacies, many discover philanthropy is harder than it looks. How do you pick the right causes, projects or charities? How do you make sure your contribution makes a difference? Now there's a guidebook to help entrepreneurs give back. Your guide: Charles Bronfman, 78-year-old second son of the House of Seagram, who has become one of the world's most generous philanthropists. Once ranked the 15th-richest man in Canada, Bronfman learned to navigate the rocky shoals of charity on his own, and he wants to make the journey easier for you. The Art of Giving: Where the Soul Meets a Business Plan (written with Jeffrey Solomon, president of New York-based Andrea and Charles Bronfman Philanthropies), is a street-smart guide to getting the most from your charitable efforts. It's about giving with both heart and head. (Bronfman foundation programs include the McGill Institute for the Study of Canada).

Financial Post

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