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The world of business is evolving rapidly, and woe to those who are unaware. One of the key challenges facing Canadian business on the world stage is understanding and adapting to the more globally integrated, fast-moving environment. For those who do adapt, it means enormous opportunity - global trade has nearly quadrupled from 1993 to 2009 because of a huge flow of foreign direct investment, trade liberalization and advances in transportation and electronic technologies. But those who fail to adapt may be in trouble, says William Polushin. Prof. Polushin is the founding director of the Program for International Competitiveness at McGill University's Desautels Faculty of Management. He is also the president of AMAXIS Inc., an international business-development services firm with headquarters in Montreal. He has decades of experience in the trenches of international business.

Read full article: , November 8, 2010