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Over a billion Tweets are sent out every day, and there are more than 900 million active Facebook users. But is this really something that executives and managers need to care about?

Beyond being efficient two-way systems for communicating with customers, social media can also help businesses with a huge range of services, including hiring, collaboration, and advertising.

..."It's not a scenario where you just put a "Like" button on your website, and expect that to be a social media campaign," says Mario Bottone, who teaches the two-day "Optimal Marketing and Online Strategies" at McGill Executive Institute.

Read full article: , June 8, 2012

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