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Bensadoun School on the rising popularity of Black Friday sales
Published: 27 November 2019
For many stores, Black Friday is now a week-long sale catering to the needs of both online and in-store shoppers. Professor Saibal Ray talks to Global News about the rising popularity of Black Friday sales and how the Bensadoun School of Retail Management is preparing the next generation of retailers to enhance the customer’s journey.
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