Convergent Innovation Webinar Series with John G. Keogh
Transparency and Trust in the Food Chain: The importance of Digitiaton and Convergence to facilitate Society 5.0 goals
John G. Keogh
Founder and principal advisor of Toronto-based Shantalla Inc., a niche advisory and research firm
Food chain transparency and trust has emerged as growing concerns for businesses, consumers and regulators due to recurring food safety alerts, ethical lapses in food supply chains and food fraud scandals. Technology-mediated supply chain integration is of unquestionable importance and facilitates the processes required to enable the smooth flow of information in extended B2B supply chains. Despite the complexity, the globalization of the food chain has brought benefits to organizations and subsequently increased consumer choice of products which were previously bounded by seasonality, growing location, and distribution network capabilities. The emergence of various risks (i.e. food safety, food fraud, human slavery, deforestation, overuse of chemicals) associated with building and managing complex globalized food value chains has led to increased focus on enhancing transparency and trust
During this presentation, John G. Keogh will outline the complexities of today’s global Food Chain and discuss the multifaceted constructs of transparency and trust. He will outline the principles behind food credence claims and how firms can use technology and analytical science to build trust and reduce the risk of opportunism.
About the Series
The Convergent Innovation Webinar Series will feature cutting edge science, technology and innovation in agriculture, food and health domains as well as in the behavioural, commercial, social and complexity sciences. These, combined with traditions from around the world, will altogether articulate an interdisciplinary research and action strategy to transform agricultural products like pulses from undifferentiated commodities into higher-margin whole and value-added food products that support sustainable development and affordable healthcare. Progressively, programs in the CI-Food webinar series will be developed for other agricultural products with high CI potential, e.g., dairy, fruits, vegetables, and others.
