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When COVID hit, production across creative industries was shut down, forcing creative professionals to find new and innovative ways for the show to go on.听

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For听, the challenge was also an opportunity to innovate. Founder and Creative Producer at Pr毛mo Inc.听and a student in听McGill鈥檚 Professional Development Certificate in Executive Production in Creative Industries, Martin had taken on beachwear brand听听as a client with the aim of promoting the company鈥檚 new line to be released in the summer of 2020. COVID dashed their plans for a live fashion show, which, for Martin, meant that it was time to reinvent the runway.听

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Martin already had a breadth of experience in event marketing and production under his belt, but producing an event solely for digital channels was something that he hadn鈥檛 tackled before. 鈥淓ntrepreneurs are the ones who see opportunity through chaos and this was the perfect time to spark conversations and innovate,鈥� he says.

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The听听went live in July听with some impressive results:

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• The fashion show was was shared on听15 media channels.
• SegSea sold听$17,752 of the new line in the first 2 weeks after the broadcast .
• Total sales directly related to the show hit $25,000.

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We sat down with Martin this summer to hear about his experience, get his thoughts on production and entrepreneurship in a COVID world, and learn how听McGill鈥檚 Professional Development Certificate in Executive Production in Creative Industries听helped him make the launch of his client鈥檚 new line a success.听

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Check out the听听to hear the conversation.

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Learn more about Martin鈥檚 work on Instagram

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Discover听McGill鈥檚 Professional Development Certificate in Executive Production in Creative Industries听at听mcgill.ca/scs-ep

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