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Information Session - Executive Production in Creative Industries
Dive in to McGill's Professional Development Certificate in Executive Production in Creative Industriesand explore how this unique evening and weekend program can help you advance your career on the business side of entertainment and prepare you for opportunities in this fast-evolving field.
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Online Information Session
Wondering if a McGill Professional Development Certificate is for you? Get answers from our on-demand info session and learn about topics offered, delivery method, our approach to learning and teaching, tuition fees and how to apply. Plus, hear from actual students who will talk about their experience and how the program they chose helped them achieve their professional aims.
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This program can prepare aspiring professionals to launch or advance their careers on the business side of entertainment, or enable professionals in a variety of industries further specialize to apply their trade to roles in the creative industries:
Potential Roles in Creative Industries:
- AssociateProducer
- Production Lead
- Producer
- Event Producer
- Video Game Producer
- VFX Producers
- Executive Producer
- Video Game Producer
- Game Lead
- Studio Manager
- Project Manager
- Project Director
- Program Manager
- Communications Coordinator
- Communications Manager
- Marketing Coordinator
- Marketing Manager
Professionals from a variety of fields have chosen to take this program to further specialize and be able apply their skills to creative projects. Examples include the following industries:
- Accounting
- Engineering professionals
- IT
- Legal
- Marketing and business development
The Professional Development Certificate in Executive Production in Creative Industries is a non-credit program designed to equip professionals with practical knowledge, skills, and competencies required of an executive producer to oversee, plan, organize, direct and control all the aspects and development phases of the end-to-end life cycle of capital-intensive large-scale creative content projects and commercial entertainment products.
The program covers the fundamental principles and best practices of conceptualizing, financing, initiating, producing, and distributing creative content products, including frequently used business tools and talent management practices. Taught by leading experts and experienced executive producers in a range of industries, the curriculum has been designed to allow participants to gain practical skills in:
- Navigating the complex environment of creative industries
- Best practices for conceptualization and planning of creative products
- Choosing business models and monetization strategies
- Seeking and obtaining financing
- Project management in creative industries
- Project portfolio management in creative industries
- Intellectual property and contract management
- Marketing, promotion and brand management
Participants will also have the opportunity to deepen their skills in an area of their choice by choosing one of 4 specializations:
- Film Creation and Production
- VFX and Video Game Production
- Live Show Creation and Production
- Event Concept Development and Production
The program is offered in English and must be completed within 2 years.
Participants in this program will deepen their skills in an area of their choice through one of 4 specializations:
- Film Creation and Production
Participants will become versed in the film value chain and learn the tools and techniques required to develop a movie or TV concept and turn it into a tangible product ready to be viewed by an audience in line with Hollywood best practices.
- VFX and Video Game Production
Participants will become versed in the business aspects of creation and production of digital interactive entertainment products for a variety of platforms and gain the skills needed to develop a, turn in into reality, and conduct successful marketing and distribution.
- Live Show Creation and Production
Participants will be initiated into all phases of executive production including business plan creation, concept development, pitching to key shareholders, production, contracting of the infrastructure and finally, operating a sustainable show.
- Event Concept Development and Production
Participants will become skilled in all aspects of event development and production including creative concept development, programming, project planning, and execution of the entire production be it a short event or a full-fledged festival.
- Equip yourself with the business skills required to turn ideas into high value productions.
- Choose from one of 4 specializations to deepen your knowledge in an area of your choice.
- Learn from leading experts and experienced executive producers in a range of industries.
- Attend courses virtually, so you can earn your certificate from wherever you are.
- Enjoy evening and some Saturday courses so you can learn while you work.
- Add internationally recognized credentials from 㽶Ƶ to your CV.
Upon completion of this program, participants should be able to:
- Explain the role of the executive producer and the life cycle of a creation
- Implement all the elements of a creative content business model
- Develop a creative concept presentation and “pitch” it to investors
- Develop and manage key contracts with investors, designers, vendors and service providers
- Understand fundamentals of copyright and intellectual property asset management
- Negotiate intellectual property models in contracts with partners, clients & designers
- Plan the production with solid schedules, budget and risk management plan
- Manage resources and deal with different stakeholders
- Design a project communication plan
- Build a solid production team
Designed with adult learners in mind, this program uses experiential, collaborative and project-based teaching and learning approaches employing a variety of instructional techniques: individual and team projects, case studies, simulations, small group discussions, peer learning, reflection and skill-building assignments. Course activities are industry-relevant, practical and contextualized. Course materials are selected for their relevancy and practical applicability to the realities of working in the industry today.
Courses in this program are currently being offered remotely so participants can attend from anywhere.
Classes are held in live virtual sessions and are generally scheduled in the evening from 6 - 9 p.m. ET and some Saturdays from 9 a.m. – 4 p.m. ET.
- Creative and entertainment industry professionals looking to advance their careers: technical directors, technical staff, creative content developers, artistic and creative professionals
- Professionals from other fields who want to make a career change into the entertainment industry
- Recent university graduates wishing to break into creative industries and executive production
- Government employees responsible for culture and entertainment programs
- Bachelor's degree in any discipline; OR
- DEC/DCS AND a minimum of two (2) years of relevant experience in the entertainment industry;
To be admitted to a Professional Development Certificate, proof of English proficiency is not required. However, since the language of instruction is English, a good command of English is required in order to perform well in courses and complete the program.
This program admits new students in the following semesters:
- Fall
- Winter
Please make sure to verify application deadline and apply before the deadline for that session.
The application deadlines for this profits are as follows:
- Fall: August 30
- Winter: December 15
Professional Development Certificates are non-credit programs and as such, are not eligible forfinancialaidor awards such as Quebec’s loans and bursaries program (AFE).
Please note that tuition fees paid for courses as part of Professional Development Certificates are eligible for official tax receipts (T2202A and Relevé 8).
Fees for this program paid per course at the time of registration. Please find the list of courses and corresponding fees at mcgill.ca/continuingstudies/pdc-fees.
Please follow these steps to submit your application to a Professional Development Certificate program:
STEP 1: PREPARE
- Choose the Professional Development Certificate you would like to apply to.
- Ensure you have a valid email address and credit card on hand to pay the application fee (Visa, MasterCard or American Express).
- From the list of programs, select the certificate you would like to apply for. Click “Learn More”. Then click on “Apply Now” at the top of the page.
- Review the admission requirements for the program to ensure you meet the criteria.
- Ensure you have all necessary documentation required for your application as indicated in the “Documents Required” section.
STEP 2: APPLY
- Scroll down and click on “Apply Now” in the righthand column of the screen.
- Review the information displayed and click “Apply Now”.
- If you have credentials, log in. If not, create an account.
- Complete the rest of the application with all required information.
- Once you have applied online, you will receive a confirmation email acknowledging receipt of your application.
STEP 3: CHECK STATUS
- You can check the status of your application at any time using Athena.
- Once a decision has been made, admitted students will receive a notification by email confirming their admission to the program, along with registration instructions. You can then register for courses online during the appropriate registration period.
Difficulty Applying Online?
If you have any problems with your online application, or if you have questions regarding admission requirements and procedures, contact Client Services at the McGill School of Continuing Studies at info.conted [at] mcgill.ca or call 514-398-6200.
Courses
An overview of the entertainment and intellectual property law, types of contracts and agreements that need to be put into place at different phases of a commercial entertainment project, as well as intellectual property rights and royalties to be agreed upon with all creative project stakeholders. Contracts with cast, crews, suppliers, vendors, licensing of merchandising, food and beverage.
Contacts
(Non-credit courses and programs)
Monday to Friday
9:00 a.m. to 5:00 p.m.