This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Emily Jaeger-McEnroe will walk us through some of those resources using a market research canvas tool.
Date: Nov. 19th, 2024
Time: 1:00 - 2:00 pm
Location: in-person @ Engine Seminar Room FDA 3 (Accessibility Map)