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The labour shortage created by the pandemic forced many large retailers to decrease their hours of operation, leading to significant revenue losses, particularly over weekends. As the academic year progresses, Charles de Brabant, Executive Director of the Bensadoun School of Retail Management, predicts more students will be willing to work weekends if it means regaining some semblance of normal, pre-pandemic life.

Throughout the pandemic, in-store technologies like price-check kiosks and self-checkout have created a more convenient shopping experience for consumers and provided retailers with greater access to valuable data on shopping habits. But consumers are concerned about privacy, and retailers may not have the necessary resources to purchase and upkeep in-store tech.

Retail experts like Charles de Brabant, Executive Director at the Bensadoun School of Retail Management, are signaling the rise of revenge shopping, a phenomenon describing how consumers purchase more for pleasure as retailers re-open their doors to the public. Clothing retail will see a particular uptick in sales, de Brabant predicts, along with home decoration and renovation. But consumer behaviour continues to evolve in response to the pandemic, and retailers must be ready to adapt to budget, time, and safety concerns.

As convenient becomes more synonymous with contactless, Professor Saibal Ray, Academic Director of the Bensadoun School of Retail Management, sees a wealth of opportunity for retailers to innovate.

By providing more digital options, both in-store and online, retailers can set the stage for a boost in sales and customer loyalty that exceeds their investment in technology upgrades.

Professor Saibal Ray, Academic Director of the Bensadoun School of Retail Management, joins a group of experts on the Bill Kelly Show podcast to share his perspective on the status of Canada鈥檚 COVID-19 vaccination rollout initiative, including the growing pressure to expand vaccine access on a global scale.
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Throughout the COVID-19 pandemic, Delve, the thought leadership publication of McGill鈥檚 Desautels Faculty of Management, has examined how organizations grapple with a rapidly changing world. In the spirit of embracing transformation and leveraging insight from the latest management research, Delve launches into uncharted post-pandemic directions with a new website and 鈥淣ew Normal鈥� podcast episodes, aiming to inspire conversation and shift perspectives on some of the most consequential economic, social, and ecological topics of our time.

In episode 3 of听The听鈥�New Normal鈥� hosted by听Dave Kaufman,听Professor听Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year, and what can be done from a technological perspective to improve the shopping experience and perhaps even help the consumer make more informed and healthier choices at the store.