Imagine, if you can, America’s most influential celebrity telling the world that she loves you and she loves your product.
And all of this, at the low price of next-to-nothing.
... All in all, David’s Tea “hit the jackpot,” marketing expert Demetrios Vakratsas concluded Friday.
For any company, especially one that relies on word-of-mouth advertising — rather than paid advertising in traditional media — Oprah’s endorsement “is a dream placement,” the Ď㽶ĘÓƵ, Desautels faculty of management professor, said.
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Published on: 15 Apr 2013
Occasions for defining moments do not arise every day. When they do, we must seize the opportunities they present for improving everyone’s life.
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Published on: 15 Apr 2013
Tredegar Corporation (NYSE:TG) announced that W. Brook Hamilton (BCom'78) has been named President of the William L. Bonnell Company (“Bonnell”), effective June 1, 2013. Mr. Hamilton, who currently serves as Bonnell’s Director, Business Planning, will succeed Duncan A. Crowdis, who will retire June 1, 2013.
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Published on: 12 Apr 2013
Azure Capital Partners, a venture capital firm investing in early-stage information technology and internet companies, announced today the opening of its Canadian office in Calgary, Alberta. Headquartered in San Francisco, Azure has extensive relationships in Silicon Valley, which it has leveraged by investing almost half of its funds outside of the Bay Area across North America over the past thirteen years.
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Published on: 12 Apr 2013
There’s lots of reasons for girls to play hockey — the fun, the athleticism, the opportunity to travel and introduce Canada’s game to new circles of fans.
But for Montreal native Catherine Ward (BCom'09), who will be playing defence for Team Canada next month, one of the perks of playing top-level hockey was the chance to score a solid post-secondary education with hockey scholarships.
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Published on: 22 Mar 2013
Ann-Sophie Bettez (BCom'11), a McGill graduate and former BLG Award winner as athlete of the year in Canadian Interuniversity Sport, has been selected by the CIS as their nominee for best individual female university athlete honours for the third annual FISU Gender Equality - Sport Awards gala.
As the Canadian representative of the Fédération internationale du sport universitaire, CIS has put Bettez's name forward as well as a nomination for the University of Victoria's "SheKicks" campaign, which has been nominated in the special projects category.
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Published on: 4 Apr 2013
Martin Longchamps (BCom’96) is the new Vice President, Business Development, Digital Solutions for TC Media. He will remain in his current position of Vice President, Mergers and Acquisitions for TC Transcontinental. The appointment is effective immediately.
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Published on: 12 Feb 2013
Eric Winmill (BCom’97), mining equities research analyst with Casimir Capital, sees great potential for small-cap metals producers and developers in the Americas—home to good infrastructure, skilled workers and great geology.
In this Gold Report interview, Winmill also explains how "all-in" cash costs are making it easier for companies and investors to understand—and predict—cash-flow generation and identifies companies that he expects to take off.
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Published on: 12 Feb 2013
The chances of a small business surviving passed its teething period are never good, with half of all startups falling to the wayside after five years. Here are four data collection methods that can help you beat the odds, even before starting your business.
… Gathering information through research is exactly what co-founders Zaina (BCom’05) and Rania Kana'an (BCom’08) did before they launched Ananasa, an online marketplace that enables artisans, artists and designers in the Middle East to sell their work worldwide.
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Published on: 6 Feb 2013
The McGill Institute for the Study of Canada’s upcoming conference “Lifting off and Flying High” focuses on cultivating talent and success in this country in the fields of culture, high-tech, and athletics.
But one of the panelists, Westmount resident and former Olympian Dick Pound (BCom’62), knows that in sports where milliseconds separate first and second place, the drive for success at all costs can be a destructive force.
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Published on: 6 Feb 2013
MONTREAL - The ad agency brief was clear: Get more people shopping at a Montreal bicycle store. The creative talent came cheap: 30 marketing students working free-of-charge for two weeks. And after an evening of pitches to a panel of judges and the selection of winners, the end game now approaches: A $10,000 publicity campaign to be launched in April.
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Published on: 5 Feb 2013
Professor Karl Moore of the Desautels Faculty of Management, Ď㽶ĘÓƵ, speaks with Brian Fetherstonhaugh (BCom’79), Chairman & CEO, OgilvyOne Worldwide.
Watch interview: , January 24, 2013
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Published on: 28 Jan 2013
Careers are a lot longer than people think. Most of my undergrad and MBA students are in a great rush to get on with it. And they should but they need to take the long view. I recently interviewed OgilvyOne’s CEO Brian Fetherstonhaugh (BCom’79) who is one of the smartest people I know. Brian separates a career into three sections, allowing for some perspective and an eye on the future.
-Article by Karl Moore
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Published on: 28 Jan 2013
Industrial Alliance Trust recently announced the appointment of Liliane Dubois (BCom’87) to the position of Vice President, Auto Financing. With a Bachelor of Commerce from Ď㽶ĘÓƵ, Ms. Dubois has worked over 25 years in the field of auto financing. Her experience in the field covers both retail and commercial financing.
Read full article: , January 11, 2013
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Published on: 11 Jan 2013
NEW YORK, Jan. 8, 2013 /PRNewswire/ -- Videology— a digital advertising platform and solutions provider—has announced additions to its management team to power the rapid expansion of its global network in 2013. In 2012 the company took its market-leading video advertising platform—as well as its expanded capabilities in display, rich media and mobile—into eight new markets with further expansion planned this year.
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Published on: 9 Jan 2013
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