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Effective Website Management Strategies with Khushi Toprani

Desautels Faculty of Management, Ï㽶ÊÓƵKhushi Toprani

Current Role: Website - Technical Content Writer

Current Degree: Strategic Management and Business Analytics, U3, Desautels Faculty of Management, Ï㽶ÊÓƵ

DSL Specialty: Marketing

Aspirations (Role & Industry): Consultant in diverse industries, focusing on the Healthcare industry

Skills & Interests: Public Policy, Case Competitions

Contact:

Why I joined the Lab

I was drawn to the Lab by the unique blend of autonomy and the exciting prospect of being able to pitch and lead initiatives. It was the perfect fit for my eagerness to delve into data analysis while applying it to practical, strategic outcomes. The DataSphere Lab is a a niche fulfilling an unmet need at the Desautels Faculty of Management where data meets strategy without boundaries. I'm excited to build a foundational understanding of data to inform smarter strategies and enjoy the freedom to explore and execute ideas.
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My role in the Lab

My role in the Lab as a member of the Marketing team involves designing the structure and layout of our website. Since the Lab is relatively new, there's a lot of room for autonomy and creative decision-making. Part of my job includes consulting with various academic parties to understand the necessary regulations, while ensures that the website is creative. Staying updated with all the latest developments within the Lab is essential, as it directly influences my work and the innovative solutions I implement to enhance our online presence.

Job summary

A Content Developer in website development creates and builds websites that clearly communicate our mission, services, and value, enhancing its online presence by tailoring information to users' interests. They also produce marketing assets, such as overviews, one-pagers, brochures, and other materials that succinctly express our service offerings. In the social media sphere, the Content Developer creates engaging content to connect with online communities, fostering an active social media presence to raise awareness of the DataSphere Lab's offerings and achievements.

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