The Video Production team is committed to finding the right balance between the requirements of the project and the visual identity standards outlined in McGill’s Visual Identity Guide. This document, developed by the  Office of Communications and Institutional Relations, is in place so that assets developed across McGill, including videos, printed and digital materials are consistent and coherent. We can recommend McGill-specific best practices for opening and closing slates, fonts and other graphic treatments based on our extensive experience. We can also connect clients to the McGill Graphic Design team for complex branding applications.