Program Requirements
Ce programme menant à un certificat de deuxième cycle s’adresse principalement aux étudiants titulaires d’un baccalauréat en commerce qui souhaitent lancer leur propre entreprise. Le programme permet de bien comprendre comment lancer et faire évoluer une entreprise viable, en ciblant tout particulièrement les besoins des entrepreneurs d’aujourd’hui. Il aborde notamment l’adaptation aux situations variées qui prévalent dans un monde où les entreprises et le marché mondial connaissent une évolution accélérée, et il met l’accent sur l’apprentissage d’approches modernes des pratiques entrepreneuriales.
En plus de satisfaire aux critères d’admission aux certificats d’études supérieures, les étudiants doivent être titulaires d’un baccalauréat en commerce avec une MPC minimale de 3,0 sur 4,0 ou une MPC de 3,2 sur 4,0 pour leurs deux dernières années d’études à temps plein.
Cours obligatoires (12 unités)
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CEN2 500 New Venture Formation (3 unités)
Vue d'ensemble
Entrepreunariat : Essential business acumen required to plan and launch a new venture. The various facets of entrepreneurship dealing with idea generation, valuation techniques, funding, data sources, intellectual property, legalities and business plan development will be explored.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CEN2 506 Financing Startups and Ventures (3 unités)
Vue d'ensemble
Entrepreunariat : Selecting and securing venture financing by evaluating the different sources of equity and debt financing (including Government financial assistance programs). Capital planning, valuation and financing deal structure will also be covered.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CEN2 510 Practical Entrepreneurship Management (3 unités)
Vue d'ensemble
Entrepreunariat : This application-based course provides students with hands-on experience in planning a new venture in its entirety. Students will work in teams to develop a new start-up idea project during the term.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CGM2 520 Sales Management and Negotiation Strategies (3 unités)
Vue d'ensemble
Gestion : Application of principles and theories of sales management for large, medium, and small-sized enterprises. Focus on crystallizing a venture’s customer value proposition to develop effective sales strategies to achieve business and marketing objectives. Strategies for personal selling, team selling, and online and offline selling as well as B-to-B and B-to-C models. Business negotiation strategies.
Terms: Automne 2024
Instructors: Sacksner, Jeffrey (Fall)
Cours complémentaire (3 unités)
3 unités parmi les cours suivants :
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CGM2 610 Project Management: Tools and Techniques.
(3 unités)
Vue d'ensemble
Gestion : Analysis of the development, scheduling, and planning of projects in both public and private organizations. Focus on theories of project management from initiation of a project to close-out. Exploration of project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics applicable to projects of various sizes, types and degrees of complexity.
Terms: Automne 2024, Hiver 2025
Instructors: Chasse, Andrew (Fall)
Restrictions: Not open to students who have taken CGM2 510. Not open to Special Students.
Course may be offered in person or online with synchronous and asynchronous components.
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CMIS 530 Digital Analytics and Targeting (3 unités)
Vue d'ensemble
Gestion des systèmes d'information : Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CMIS 544 Digital Marketing Automation, Planning and Technology (3 unités)
Vue d'ensemble
Gestion des systèmes d'information : Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CMIS 549 Digital Media and Search Engine Optimization (3 unités)
Vue d'ensemble
Gestion des systèmes d'information : Covers the fundamentals of promoting a brand through digital mediums and how to take advantage of earned digital media. Provides an understanding of how paid search, search engine optimization, various forms of digital media planning and placement, social media promotion work and, how to monitor and optimize performance.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
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CMS2 621 Applied Management Statistics (3 unités)
Vue d'ensemble
Sciences de la gestion (CCE) : Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
Terms: Automne 2024, Hiver 2025
Instructors: Rahbarnia, Farhad (Fall)
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CPL2 524 Introduction: International Business (3 unités)
Vue d'ensemble
Politique : This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management.
Terms: This course is not scheduled for the 2024-2025 academic year.
Instructors: There are no professors associated with this course for the 2024-2025 academic year.
Core Program
Ou tout autre cours de niveau 500 ou 600 offert et approuvé par l'unité du Développement de carrière et perfectionnement professionel.
