Vue d'ensemble
Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Automne 2024, Hiver 2025
Instructors: Etemad, Hamid; Aronovitch, Aviva; Cyrius, Fabienne; Blanchette, Simon (Fall) Dor茅, Bruce; Zhao, Clarice (Winter)
