Note: This is the 2023–2024 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
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Overview
Marketing : Identification of common data science solutions to customer analytics. What, when, where and how to collect customer data. Basic customer analysis and assessment of the influence of marketing programs on business performance and customer satisfaction. Insights gained from analytics to a non-technical audience. Examination of the cutting edge applications of customer analytics and emerging trends.
Terms: This course is not scheduled for the 2023-2024 academic year.
Instructors: There are no professors associated with this course for the 2023-2024 academic year.
Prerequisite: MGSC 401
