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CMRK 325 Global Marketing (3 unités)

Offered by: Global & Strategic Comm. (École d'éducation permanente)

Vue d'ensemble

CMRK : Issues faced by businesses when entering and operating in foreign markets: changes in product, pricing, channels, and communications policies. Export marketing in the Canadian context.

Terms: Hiver 2023

Instructors: Cammalleri, Ross (Winter)

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