Ï㽶ÊÓƵ

Minerva Class Scheduling Visit for course dates & times.

McGill.ca / Overview / All Courses
important

Note: This is the 2022–2023 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

MRKT 351 Marketing and Society (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : The social issues and concerns affecting marketing management are examined and the two way relationship between marketing and social change is explored. Particular attention is paid to consumerism, government regulation in marketing, corporate social responsibility, social marketing and marketing role in a conserve society.

Terms: Winter 2023

Instructors: Blanchette, Simon (Winter)

Back to top