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Nota : Ceci est la version 2021鈥�2022 de l'annuaire 茅lectronique. Veuillez mettre 脿 jour l'ann茅e dans la barre d'adresse de votre navigateur pour une version plus r茅cente de cette page, ou .
Vue d'ensemble
脡tude des biblioth猫ques et de l'information : The role and use of marketing for information brokers and library or information centres are discussed. Various aspects of the marketing process as applied to information services are analyzed. Students prepare a preliminary marketing plan for an information service of their choice and share similarities and differences in these specific applications.
Terms: This course is not scheduled for the 2021-2022 academic year.
Instructors: There are no professors associated with this course for the 2021-2022 academic year.
