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McGill.ca / Vue d'ensemble / Summer Studies / Areas of Study / Summer 2022 Courses

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EDLE 602 Marketing & Strategy in International Education Leadership (3 unit茅s)

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Nota : Ceci est la version 2021鈥�2022 de l'annuaire 茅lectronique. Veuillez mettre 脿 jour l'ann茅e dans la barre d'adresse de votre navigateur pour une version plus r茅cente de cette page, ou .

Offered by: Sc. 茅duc - Bureau du doyen (Sciences de l'茅ducation)

Administered by: 脡tudes sup茅rieures et recherch

Vue d'ensemble

EDLE : This course will focus on interconnected concepts such as the principles of marketing in private and public sector organisations, the marketing needs of education institutions (e.g. student recruitment, reputation and institutional image), and the identification of target markets.

Terms: This course is not scheduled for the 2021-2022 academic year.

Instructors: There are no professors associated with this course for the 2021-2022 academic year.

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