MRKT 672 Internet Marketing Analytics (1.5 credits)

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MRKT 672 Internet Marketing Analytics (1.5 credits)

Note: This is the 2021鈥�2022 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : What makes internet marketing different? Introduction to internet marketing - search engine optimization. Inbound marketing - search advertising and privacy concerns. Online tracking and privacy issues.

Terms: Winter 2022

Instructors: Dor茅, Bruce (Winter)

Prerequisite(s): (INSY 660 OR INSY 662 OR Instructor's approval) AND (MGSC 660 OR MGSC 661 OR Instructor's approval)

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MRKT 672 Internet Marketing Analytics (1.5 credits)

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