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MRKT 354 Marketing Strategy (3 credits)

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Note: This is the 2021–2022 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.

Terms: Fall 2021, Winter 2022

Instructors: Haruvy, Ernan (Fall) Dracopoulos, George (Winter)

  • Prerequisite: MGCR 352

  • Restrictions: Open to U2 and U3 students.

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