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McGill.ca / Overview / Summer Studies / Areas of Study / Summer 2022 Courses

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CMRK 325 Global Marketing (3 credits)

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Note: This is the 2021–2022 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Issues faced by businesses when entering and operating in foreign markets: changes in product, pricing, channels, and communications policies. Export marketing in the Canadian context.

Terms: Winter 2022

Instructors: Cammalleri, Ross (Winter)

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