Visit for course dates & times.
Note: This is the 2021–2022 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
Marketing : Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.
Terms: Summer 2022
Instructors: Gardner Gregory, Kevin (Summer)
