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McGill.ca / Overview / Summer Studies / Areas of Study / Summer 2022 Courses

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CMR2 543 Marketing of Services (3 credits)

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Note: This is the 2021–2022 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.

Terms: Winter 2022

Instructors: Letovsky, Steven (Winter)

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